Uplay is an even better prospect for Ubisoft – since the developer owns the platform, they get 100% of all profits. This is in stark contrast to the Epic Games Store, which takes only 12%, leaving developers with higher revenue in the end. Early specifically criticized Steam’s revenue sharing system, in which the platform takes 30% of revenue from every game sold on its platform. Chris Early, Ubisoft Vice President for Partnerships and RevenueĪlthough the Epic Games Store has proven to be contentious among gamers, it can’t be denied that it often presents a better deal for game creators. It’s unrealistic, the current business model that they have…It doesn’t reflect where the world is today in terms of game distribution. As a consequence, Ubisoft chose not to sell The Division 2 on Steam, and has instead sold it on competing storefronts like the Epic Games Store and its own Uplay service. He called it “unrealistic,” saying that it does not reflect the current trends and needs for the industry. In a recent interview with the New York Times, Chris Early, Ubisoft’s vice president of partnerships and revenue, spoke very poorly of Steam. Ubisoft chose not to list its recent blockbuster The Division 2 on Steam, and according to a company executive, that’s all Steam’s fault. However, one of the industry’s biggest players might change that. Ubisoft Calls Steam “Unrealistic,” Prefers Epic Games Store and Uplayįor years, Valve Corporation’s Steam storefront has held a monopoly on PC gaming.
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